The Challenge

1. Olive Gaea needed a hybrid mobile app that allowed users to take climate action on the go.
   
2. The app had to seamlessly enable users to offset their carbon footprint, participate in sustainability programs, and track their impact.
   
3. Overcoming small-screen constraints while maintaining an engaging, intuitive, and visually immersive experience was a key challenge.
   
4. The goal was to reinforce Olive Gaea's mission while making sustainability effortless and rewarding for users.
   

The Solution

1. Designed a visually compelling and user-friendly mobile app that extends Olive Gaea’s vision beyond the web dashboard.
   
2. Implemented a Matching Program, allowing users to offset their family’s carbon footprint in collaboration with employers.
   
3. Developed an interactive pledge system that encourages users to commit to eco-friendly actions and track progress.
   
4. Integrated Field Activities, engaging users in sustainability events with colleagues while earning rewards.
   
5. Created a Rewards System, motivating users to live sustainably and redeem points at preferred stores.
   
6. Introduced a Leaderboard & Green Trivia, fostering community engagement through friendly competition and knowledge sharing.
   
7. Ensured a seamless, responsive experience across iOS devices with a visually consistent UI aligned with Olive Gaea’s brand identity.
   

Key Results

1. Higher adoption rates, as users actively participated in sustainability initiatives through mobile-first interactions.
   
2. Boosted brand trust and visibility, positioning Olive Gaea as a leader in mobile-driven sustainability solutions.
   
3. Strengthened employer-employee collaboration in corporate sustainability programs, driving a collective impact.
   

My Role

1. User Experience (UX) Strategy: Designed intuitive user flows and navigation tailored for mobile interaction.
   
2. Information Architecture: Organised complex sustainability data into clear, digestible sections.
   
3. Visual Design & Branding: Ensured a cohesive and engaging interface aligned with Olive Gaea’s brand.
   
4. Stakeholder Collaboration: Aligned design with business objectives, user needs, and developer constraints.
   
5. Design Handoff & QA: Provided detailed specifications to developers for seamless implementation.
   

User Flow

Sketches and Wireframes

High Quality designs