The Challenge

1. Heva Clinic, a leading provider of hair transplantation in Istanbul, needed a stronger brand identity to reflect its reputation for excellence and innovation.
   
2. The challenge was to create a versatile, memorable, and meaningful logo that resonated with their diverse audience—patients, industry partners, and stakeholders.
   
3. The new logo also needed to be adaptable across digital and print platforms, ensuring consistency in brand recognition.
   

The Solution

1. Designed a modern and distinctive logo that captured Heva Clinic’s commitment to healing, renewal, and patient confidence.
   
2. Selected a balanced typography style that was both approachable and sophisticated, reinforcing Heva Clinic’s credibility.
   
3. Ensured scalability and adaptability across various brand touchpoints, including stationery, business cards, website, social media, and signage.
   
4. Created comprehensive brand guidelines to maintain consistency in logo usage, colour application, and typography.
   

Key Results

1. Stronger brand recognition with a refined and impactful visual identity.
   
2. Improved credibility and trust, reinforcing Heva Clinic’s reputation as a leading medical provider.
   
3. Enhanced user engagement due to a more professional and visually cohesive brand presence.
   
4. Seamless integration across digital and print platforms, ensuring a consistent brand experience.
   
5. Positioned Heva Clinic as a modern and innovative hair transplant solution provider in a highly competitive market.
   

Outcome

1. The new logo was enthusiastically received by Heva Clinic’s team, patients, and stakeholders.
   
2. Brand perception improved, reinforcing their image as a trusted and innovative healthcare provider.
   
3. Increased engagement and recognition in marketing efforts, attracting more potential patients.
   
4. A lasting brand identity that serves as a symbol of quality, expertise, and patient care.
   

My Role

1. Brand Identity Design: Crafted a cohesive logo and visual identity that aligned with Heva Clinic’s values.
   
2. Creative Concept Development: Designed a logo that encapsulated confidence and trust.
   
3. Client Collaboration: Conducted feedback sessions to refine the logo based on Heva Clinic’s vision and goals.
   
4. Final Deliverables & Brand Guidelines: Provided high-resolution logo assets and a detailed brand guide for future consistency.
   

Research and Inspiration

Colour and Typography

Final Deliverables