The Challenge

1. Olive Gaea needed a user-centric dashboard to help individuals and businesses track and manage their carbon offsetting journey.
   
2. The platform had to support admins, super admins, and employees, ensuring seamless role-based access.
   
3. Users required an intuitive way to calculate, track, and offset their carbon footprint through impactful actions.
   
4. The dashboard needed to drive engagement, increase Essence and Growth subscriptions, and create and promote a sense of community.
   

The Solution

1. Designed an intuitive, visually appealing dashboard that simplifies the carbon offsetting process.
   
2. Developed a carbon calculator that provides personalised insights and actionable recommendations.
   
3. Implemented a subscription-based model (Essence & Growth) to encourage recurring contributions.
   
4. Created a pledge tracking system where users can commit to eco-friendly activities and monitor progress.
   
5. Built an admin panel that enables Olive Gaea’s team to manage pledges, activities, and user engagement.
   

Key Results

1. 27% increase in user engagement due to an intuitive and action-driven dashboard experience.
   
2. 17% rise in Growth subscriptions within the first two quarters of launch.
   
3. Enhanced trust and credibility, contributing to Olive Gaea securing $1M in investor funding from Cornerstone Venture.
   

Outcome

1. Users now have an engaging, accessible, and personalised platform to track and offset their carbon footprint.
   
2. The improved platform positioned Olive Gaea as a leader in digital carbon offset solutions, driving long-term impact.
   
3. The new dashboard experience played a crucial role in helping Olive Gaea secure $1M in funding.
   

My Role

1. UX Strategy: Designed a seamless user journey from onboarding to action.
   
2. Information Architecture: Structured data for clarity, efficiency, and ease of navigation.
   
3. UI & Visual Design: Created an engaging interface aligned with Olive Gaea’s sustainability mission.
   
4. Stakeholder Collaboration: Worked closely with the Olive Gaea team to refine and enhance platform features.
   
5. Design Handoff & QA: Provided developers with a structured design system for a smooth implementation.
   

FRS

Sketches and Wireframes

High Quality designs