The Challenge

1. Olive Gaea needed a website that needed to educate users on carbon offsetting while driving subscriptions.
2. Users needed a simple way to calculate their carbon footprint and choose an offset plan.
   
3. Complex sustainability information had to be presented in an engaging, accessible way.
   
4. The site needed to build trust and encourage both individuals and businesses to take action.
   

The Solution

1. Designed an intuitive, user-friendly experience that guided visitors from awareness to subscription.
   
2. Developed a carbon footprint calculator for quick and easy emissions assessment.
   
3. Created subscription models ('Essence' and 'Growth') with flexible payment options.
   
4. Integrated a dashboard for users to track their impact, including trees planted and carbon offset.
   

Key Results

1. 35% increase in subscription sign-ups from the base within the first two quarters.
   
2. 25% rise in average session duration due to improved user engagement.
   
3. 29% boost in user trust metrics from the professional and transparent design.
   

Outcome

1. The website’s improved design and user experience directly contributed to Olive Gaea securing $1 million in investor funding from Cornerstone Venture in the Seed round.
   
2. The enhanced online presence demonstrated strong user interest, reinforcing investor confidence.
   
3. The platform successfully encouraged individuals and businesses to take measurable action in reducing their carbon footprint.
   

My Role

1. User Experience (UX) Strategy: Defined a clear journey from awareness to subscription.
   
2. Information Architecture: Organised content for better usability and navigation.
   
3. Visual & Brand Identity: Created a professional, trust-building design.
   
4. Prototyping & Testing: Ensured a seamless, intuitive user experience.
   
5. Design Handoff & Collaboration: Worked with developers to execute the design effectively.
   

User Flow

Sketches and Wireframes

Moodboard

High Quality designs

Responsive Designs