The Challenge

1. POM View, a pioneering healthcare provider specialising in preventive screening for life-threatening diseases, needed a strong, meaningful brand identity that communicated trust, innovation, and compassion.
   
2. Their challenge was to create a distinctive logo and cohesive brand system that resonated with health-conscious individuals and positioned POM View as a leader in early disease detection.
   
3. The new identity also needed to work seamlessly across digital, print, and physical applications.
   

The Solution

1. Designed a symbolic and memorable logo, incorporating a tree and olive branches inspired by the Holy book story of Noah’s Ark, symbolising hope, renewal, and resilience—key values of preventive screening.
   
2. Developed a soothing colour palette of deep blue (trust, expertise) and calming green (health, vitality) to reinforce POM View’s mission.
   
3. Chose modern, professional typography, balancing clarity and warmth to establish trust with patients.
   
4. Created comprehensive brand guidelines ensuring consistent logo application, colour usage, and typography across all platforms.
   
5. Implemented the brand identity across business cards, brochures, digital platforms, and marketing materials for a cohesive visual presence.
   

Key Results

1. Stronger brand recognition with a distinctive, mission-driven identity.
   
2. Increased patient trust and engagement, reinforcing the importance of preventive screening.
   
3. 17% rise in booked screenings post-launch in first quarter, driven by improved brand visibility.
   
4. A consistent, scalable brand system, empowering POM View’s team to maintain a unified presence.
   
5. Positioned POM View as a leader in preventive healthcare, differentiating them from competitors.
   

The Outcome

1. The new brand identity was met with overwhelming positivity from POM View’s team and patients.
   
2. Brand engagement increased, leading to an increase of 17% in the first quarter in appointment bookings and inquiries.
   
3. A cohesive, professional brand presence was established, reinforcing trust and credibility.
   
4. The logo and branding successfully positioned POM View as a leader in preventive healthcare, driving long-term growth.
   

My Role

1. Brand Identity Design: Developed a powerful visual identity reflecting POM View’s values and mission.
   
2. Creative Concept Development: Integrated symbolism and modern aesthetics for a compelling, memorable logo.
   
3. Client Collaboration: Conducted feedback-driven refinements to align the design with the client’s vision.
   
4. Final Deliverables & Brand Guidelines: Provided high-resolution logo assets and a detailed brand guide for future consistency.
   

Research and Inspiration

Colour Palette & Typography

Brand Guidelines