Hammad Mir logo UI/UX and Product Designer
Hammad Mir logo UI/UX and Product Designer
POM View Featured image
POM View is a pioneering healthcare provider specialising in preventive screening for life-threatening diseases. They needed a brand identity that communicated trust, innovation, and compassion. I collaborated with them to design a distinctive logo and cohesive brand identity system that resonated with health-conscious individuals and positioned POM View as a leader in early disease detection.​
POM View MonogramPOM View App view
The Challenge
The challenge was to create a brand identity that:​
  1. Conveyed their commitment to preventive healthcare and early disease detection.
  2. Create trust and compassion among a diverse, health-conscious audience.
  3. Should be versatile enough to be applied consistently across digital, print, and physical platforms.​
POM View Sketches 1POM View sketches 2POM View TypographyPOM View Typography 2POM View Colour 1
POM View Colour 2POM View Colour 3
The Solution
  1. Designed a symbolic and memorable logo incorporating a tree and olive branches, inspired by the story of Noah’s Ark, symbolising hope, renewal, and resilience—key values of preventive screening.
  2. Developed a soothing colour palette of deep blue (representing trust and expertise) and calming green (symbolising health and vitality) to reinforce POM View’s mission.
  3. Selected modern, professional typography that balances clarity and warmth to establish trust with patients.
  4. Created comprehensive brand guidelines to ensure consistent logo application, colour usage, and typography across all platforms.
  5. Implemented the brand identity across various touchpoints, including business cards, brochures, digital platforms, and marketing materials, ensuring a cohesive visual presence.​
POM View green
POM View BillboardPOM View Billboard 2
POM View Tote bagPOM View card
The Results
  1. Stronger brand recognition with a distinctive, mission-driven identity.
  2. Increased patient trust and engagement, reinforcing the importance of preventive screening.
  3. A consistent, scalable brand system that empowered POM View’s team to maintain a unified presence.
  4. Positioning POM View as a leader in preventive healthcare, differentiating them from competitors.
Hammad Mir logo UI/UX and Product Designer

UI/UX & Product designer helping early stage SaaS startups with their MVP and small business going digital.

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