The Challenge

1. Sankalp Taru (ST), a non-profit dedicated to sustainable development and environmental preservation, needed a modern and engaging landing page.
   
2. Their existing page was outdated and needed revamp to effectively communicate ST’s inspiring mission and vision.
   
3. The challenge was to design a visually compelling and user-friendly experience that would inform, inspire action, and establish a strong brand identity.
   
4. The redesign also had to set the foundation for the rest of the website, allowing ST’s in-house team to continue the transformation seamlessly.
   

The Solution

1. Created a visually engaging and strategically structured landing page that captured ST’s mission and encouraged participation.
   
2. Developed a new brand identity, including a nature-inspired colour palette symbolising growth, vitality, and sustainability.
   
3. Selected organic yet modern typography to reinforce ST’s commitment to environmental harmony.
   
4. Designed an intuitive layout that guided visitors through ST’s mission, projects, and ways to get involved.
   
5. Balanced modern aesthetics with organic elements, fostering a deep connection between the audience and nature.
   
6. Ensured the design was flexible and scalable, enabling ST’s in-house team to extend the same creative vision across the website.
   

Previous Landing Page Design

New Brand Identity Development

Key Results

1. Increased engagement and participation due to an intuitive, visually appealing design.
   
2. Stronger emotional connection with visitors through nature-inspired branding.
   
3. Broader audience reach, inspiring more people to take part in environmental initiatives.
   
4. Established a solid design foundation for future website development.
   

Wireframes

High Quality Designs

Outcome

1. The redesigned landing page effectively communicated ST’s mission, fostering a sense of environmental responsibility.
   
2. Visitors felt a stronger connection to the cause, leading to greater engagement and involvement in ST’s projects.
   
3. The fresh visual identity and seamless experience made sustainability efforts more accessible and inspiring.
   
4. The project helped ST expand its reach and drive meaningful environmental action.
   

My Role

1. User Experience (UX) Design: Crafted an intuitive, user-friendly experience for better engagement.
   
2. Visual Brand Identity: Developed a cohesive colour palette and typography system aligned with ST’s mission.
   
3. Design Strategy & Conceptualisation: Balanced aesthetic appeal with strategic storytelling to inspire action.
   
4. Collaborative Design Process: Worked closely with ST’s team to ensure a seamless transition for further development.